The Faith-Fueled Mompreneur Podcast

Ep 143. Maximize Your Marketing in 1 Hour per Week with Elizabeth Henson

Do you ever feel like you’re spinning your wheels with your marketing? Like you’re putting so much time, effort, and energy into creating content that it feels like no one is actually seeing or engaging with?
I totally relate mama. That’s why I am SO excited about this conversation I had with Elizabeth Henson. She is an incredible marketing strategist who swears by using Facebook Groups as the main means of marketing for your business. She shares a system of marketing for only 1 hour per week, and how that has increased her marketing engagement by almost 40%. We can all take advice from Elizabeth on how simplifying your business is the only way to scale and avoid overwhelm.
 
Connect with Elizabeth:
Elizabeth Henson ​​| Website | Instagram | FREEBIE | Facebook Group
Elizabeth Henson is the owner of Elizabeth Henson INC., founder of The Messy Success Podcast®, and The Community Growth Lab®. Elizabeth has become the go-to expert in community based marketing and leadership. She helps six and seven figure companies become pro's at building and maintaining large communities that turn into marketing machines. Elizabeth's signature system for building, nurturing, and monetizing communities has changed the landscape of digital marketing. She gets businesses out of the content generating hamster wheel and into relationships that leverage their authority. Elizabeth is also a BBD Plus Coach and Sales Pro for James Wedmore. 
 
You can find Elizabeth working from home while jamming to 90s music! She loves hot yoga, and her core values are simple: To be creative and operate from her highest good, while inspiring others to do the same. Our Community Based Marketing Agency and online course is built around a unique 5 step framework that masters community building and Email marketing. 
Resources:
Need support managing your time well and creating systems to streamline your Photography Business? Join the Efficient Mom Photographer (12 Week Group Coaching Program
Want to get make sure your photography business is on the right track? Take the Free Passion to Profit Challenge
Local to Gilbert/Mesa Arizona (For Mom Business Owners) Join our in person membership community
Looking for tips and strategies for making motherhood and business easier? Join our Free Purpose Gathering Mamas Community
Have a question for me? Or a specific struggle you’re dealing with? I’ll address your question on the podcast. Submit your ‘Ask Ashley’ question here

Ep 142. How to Get Your Clients to Market For You

How do you do the bulk of your marketing in your business? Is it all through your own efforts? Do you ever have clients referring you and doing some of that heavy lifting for you?
I recently got a question submitted through the recording option on my website that I thought would be such a good podcast deep-dive for one of my Ask Ashley shows! Miranda, a listener of the show, asked this: “I would love, love love to hear about having an ideal client experience that results in rinse and repeat clients or life-long clients where you're just offering this perfect and wonderful experience for your clients. So much so that you don't have to put all of, or really any more, marketing into getting new clients, but that your current clients do that enough for you.”
Miranda, thank you for your question! I am so excited to dive in with you and unpack what it looks like to have that ultimate client experience and have your clients do a large chunk of marketing for you. I’ll offer 7 strategies for how to flesh this out.
Resources:
Need support managing your time well and creating systems to streamline your Photography Business? Join the Efficient Mom Photographer (12 Week Group Coaching Program
Want to get make sure your photography business is on the right track? Take the Free Passion to Profit Challenge
Local to Gilbert/Mesa Arizona (For Mom Business Owners) Join our in person membership community
Looking for tips and strategies for making motherhood and business easier? Join our Free Purpose Gathering Mamas Community
Have a question for me? Or a specific struggle you’re dealing with? I’ll address your question on the podcast. Submit your ‘Ask Ashley’ question here

Ep 141. Why I’ve Decided to Quit Instagram

Do you have a love-hate relationship with Instagram? On one hand, you love it, and it seems like such a great way to connect with people and get your voice out in the world and show your beautiful photography. But then on the flip side, it's just so aggravating the amount of time that you spend pouring into content only to get a few likes, and maybe a comment or two, if you're lucky.
If you're anything like me, I have been feeling this pull in this struggle for many, many years. I have finally come to the end of my rope where I feel like I am ready to finally quit Instagram.
In this episode, you’ll hear a raw, real, honest conversation on how I feel about Instagram, why I want to quit it, and how I already have experienced what it was like to be without Instagram for over four weeks. So if you're curious about my thoughts on Instagram, and the other ways that I think are more effective uses of our marketing time, effort, and energy, then this episode of the podcast is for YOU.
 
For the full show notes for this episode, check out thepurposegathering.com/quitinstagram
Resources:
Need support managing your time well and creating systems to streamline your Photography Business? Join the Efficient Mom Photographer (12 Week Group Coaching Program
Want to get make sure your photography business is on the right track? Take the Free Passion to Profit Challenge
Local to Gilbert/Mesa Arizona (For Mom Business Owners) Join our in person membership community
Looking for tips and strategies for making motherhood and business easier? Join our Free Purpose Gathering Mamas Community
Have a question for me? Or a specific struggle you’re dealing with? I’ll address your question on the podcast. Submit your ‘Ask Ashley’ question here

Ep 140. 4 Critical Mistakes You Might Be Making On Your Photography Website with Elizabeth McCravy

As a business owner, the first impression that a prospective client gets with you is so incredibly important. And as a photographer, it's even that much more important that your first impression is captivating. 
In today’s conversation, you’ll hear from my guest, Elizabeth McCravy. We are going to be talking about four critical mistakes that you might be making with your photography website.
We are going to be talking about websites and how that first impression can make or break a decision of whether or not someone is going to hire you.
Guest Resources: 
Elizabeth McCravy | Website | Instagram | Podcast
Elizabeth's Showit Templates | Use code ashley10 for 10% off
Resources:
Need support managing your time well and creating systems to streamline your Photography Business? Join the Efficient Mom Photographer (12 Week Group Coaching Program
Want to get make sure your photography business is on the right track? Take the Free Passion to Profit Challenge
Local to Gilbert/Mesa Arizona (For Mom Business Owners) Join our in person membership community
Looking for tips and strategies for making motherhood and business easier? Join our Free Purpose Gathering Mamas Community
Have a question for me? Or a specific struggle you’re dealing with? I’ll address your question on the podcast. Submit your ‘Ask Ashley’ question here

Ep 139.Owning Your Role as a CEO in Your Photography Business

Do you ever struggle to consider yourself the CEO of your business? Does that word sound strange coming out of your mouth describing yourself? I know it can feel strange, but there are SO many benefits to truly and finally owning your role as the CEO of your business!
In this episode, you’ll hear a replay of my presentation from my very own Focused Mom Photographer Summit from April 17, 2023. I’ll share with you 3 keys to owning your role as the CEO, and help you unpack why it’s important to understand your status as the CEO in order to see movement in your business.
Resources Mentioned:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
Are you lonely as a mom photographer and lacking community? Join our Free Purpose Gathering Mamas Community
Have a question for me? Or a specific struggle you’re dealing with? I’ll address your question on the podcast. Submit your ‘Ask Ashley’ question here
Find me on Instagram: @thepurposegathering
Efficient Mom Photographer Program

Ep 138. Creating Your Success Plan as a Mom Photographer

Wouldn't it be so great if you could find this absolutely perfect plan for you, and your photography business that would just help you achieve success in every area, including your motherhood? Do you just wish there was a special formula you could follow?
I get it. But I hate to break it to you; this perfect plan... it just doesn't exist. You have to create it.
But I'm here to give you the framework that you need to find success in both motherhood and business.
For the full show notes for this episode, head to thepurposegathering.com/creatingyoursuccessplan
 
Resources:
Sign up for the Get Focused Challenge
Summit
Focused Photographer Toolkit

Ep 137. 3 Steps to Focus Your Content Consumption in the Right Places

 
As business owners, it can be extremely overwhelming the amount of information that we can consume at our fingertips.
 
One thing that has taken me a while to really figure out is where I should spend my time and focus my attention when it comes to content consumption.
 
So in today's episode, I am going to break this down into 3 really simple steps for you to get clear and focused on where you should spend your time-consuming content.
 
For the full show notes for this episode, head to
thepurposegathering.com/focusyourconsumption/
 
Complimentary Episodes:
Ep 127. How to Actually Implement What You Learn
Ep 104. Become an Action Taker in Your Business and Implement Radical Change
Ep 120. Quarterly Planning for Photographers
 
Resources:
Grab your Free Ticket to the Focused Mom Photographer Summit | April 17-21, 2023
Find out more about my 12 Week Group Coaching Program for Mom Photographers.
Find me on Instagram: @thepurposegathering
 
 
 

Ep 136. The Best Advice for Mom Photographers to Grow their Business

Raising littles while also trying to grow a photography business can oftentimes feel like an impossible task.
You know, there are so many things you could be doing in your business and even feel like you should be doing, but you're just so overwhelmed with all the things that you're just reacting to tasks left and right instead of having a focused plan for what to work on first.
You might go into first responder mode, putting out the most immediate fires first, and never feel like you're in control and know what to focus on.
Today's episode is going to be a little different. Instead of sharing my perspective with you, I'm going to be featuring 5 guests with you and sharing their Best Advice for Mom Photographers to Grow Their Business.
These guests also have something in common. They are all speakers at the upcoming Focused Mom Photographer Summit I'm hosting!
This virtual event will be from April 17th-21st 2023 and will help you purposefully organize your photography business so you can find balance, feel productive, and increase profitability without the full-time workload.
Resources:
Ready to go all in with your photography business? Join the Side Hustler to CEO  
Ready to get your photography business on the right track? Take the Free Passion to Profit Challenge
Local to Gilbert/Mesa Arizona (For Mom Business Owners, Extra Meetups for Mom Photographers) Join or in person membership community
Are you lonely as a mom photographer and lacking community? Join our Free Purpose Gathering Mamas Community
Have a question for me? Or a specific struggle you’re dealing with? I’ll address your question on the podcast. Submit your ‘Ask Ashley’ question here
Find me on Instagram: @thepurposegathering

Ep 135. Streamline Your Editing

One of the most time-consuming parts of being a photographer are the endless hours of editing.
I totally remember those days when I was staying up late, I was using that time to catch up. And it just became really daunting and frustrating every time I had to edit, especially when I got really busy in the fall and spring season here in Arizona.
And although I'm not doing a ton of sessions now, I have learned over the past 10 years, some really important helpful tips to streamline the editing process, and I want to share them with you today.
For the full show notes for this episode, visit thepurposegathering.com/streamlineyourediting
Resources
Adobe Light Room
Photo Mechanic
Pixie Set
Ready to go all in with your photography business? Join the Side Hustler to CEO
Ready to get your photography business on the right track? Take the Free Passion to Profit Challenge
Local to Gilbert/Mesa Arizona (For Mom Business Owners, Extra Meetups for Mom Photographers) Join our in person membership community
Are you lonely as a mom photographer and lacking community? Join our Free Purpose Gathering Mamas Community
Have a question for me? Or a specific struggle you’re dealing with? I’ll address your question on the podcast. Submit your ‘Ask Ashley’ question here
Find me on Instagram: @thepurposegathering

Ep 134. How to Batch Your Tasks for Increased Efficiency

Have you ever been curious about how people group all of their tasks together in one day or one specific work block, and call it batch working?
If you've ever wondered how you can make this a reality in your business, episode 134 is going to be extremely helpful for you. I'm going to walk you through a 5 step plan on how I plan my batch working days, or time blocks and how you can do the same to really streamline and make this process more efficient for you so that you are in the right brain space when you sit down to work on similar tasks.
For the full show notes of this episode, visit thepurposegathering.com/batchyourtasks
Resources
Ready to go all in with your photography business? Join the Side Hustler to CEO  
 
Ready to get your photography business on the right track? Take the Free Passion to Profit Challenge
Local to Gilbert/Mesa Arizona (For Mom Business Owners, Extra Meetups for Mom Photographers) Join our in person membership community
Are you lonely as a mom photographer and lacking community? Join our Free Purpose Gathering Mamas Community
Have a question for me? Or a specific struggle you’re dealing with? I’ll address your question on the podcast. Submit your ‘Ask Ashley’ question here
Find me on Instagram: @thepurposegathering